Czech Consumer Today and Tomorrow


Czech Consumer Today and TomorrowTo understand the future of the Czech Republic means to understand a Czech consumer in the time of the economic crisis. We are not talking only about shopping at a discount as it might seem at first sight. Welcome to the Future of the Czech Republic website – a study of the crisis impact on the lives of Czech consumers and their relation to products, services, prices and brands.
Uncertain future Uncertain future

Do consumers stop planning the future? What does it mean for the market?

Distrust in institutions, the market and brands Distrust in institutions,
the market and brands

What and whom do consumers distrust? And what and who do they believe in?

Consumer reactions to the crisis Consumer reactions
to the crisis

How did consumers adapt to the crisis? What are their consumer strategies?


Focused on:
Loyalty programs Loyalty programs

Why do loyalty programs not stir up loyalty?

Czech consumer and loans Czech consumer
and loans

Do Czechs run into debts?